Koko FitClub is featured in the Boston Globe today in Scott Kirsner's Innovation Economy column. As described wonderfully by Scott, Koko set out to reinvent the fitness industry by designing an integrated system incorporating silicon, software and the domain expertise of some of the world's top personal trainers in creating the "SmartTrainer", a custom designed strength machine that embeds the personal trainer into the machine by incorporating some amazing sensor-based software.After an initial assessment of your strength and range of motion, the machine then custom builds and monitors YOUR personal training regimen, building reps and weights along the way as your progress to your specific programs goals. Exercises must be performed at a pace designed to maximize results and the machine monitors your movement continually against the prescribed timing. This requires concentration, no headphones or boredom here but instead a focus that make the time fly by while ensuring maximum results in a 30-minute workout. All results are backed up to your own web page where your can track your results on line anytime, anywhere. You are motivated since you actually can see and feel the results, almost immediately. And the ambiance of the location feels more comfortable as well - more like a friendly club than a mass-market gym.
Lead Dog Ventures is an investor in FitFuture LLC, the owner of the Needham, MA Koko FitClub featured in Scott's piece and the holder of franchise rights in the Metrowest suburbs of Boston. In fact, Lead Dog co-manager Adam Landry is the CEO of FitFuture and our friends Mike Lannon and wife Mary Obana are the founders and top executives of Koko Fitness, the franchisor. Lead Dog is proud to be investors in FitFuture and we can state from personal experience as members, this is a new and compelling approach to revolutionizing the fitness experience. Like the growing population of Koko FitClub members, we are enthusiastic supporters of the concept, the execution and the results. 
